Is Sailor Moon No Longer Meant for Kids?

What do you mean "not for kids"?

What do you mean “not for kids”?

Walk into any toy store or shopping center in Japan and you’ll find yourself faced with many of the “evergreen” titans of the anime industry: Ultraman, Dragon Ball, Pokémon, and more.

Yet, despite it’s massive resurgence in recent years, Sailor Moon is suspiciously missing from the toy aisles. Instead, you’re more likely to find this 90s kids’ entertainment colossus relegated to the stationary section, hobbyist stores, or even lingerie shops!

Today we’re going to look at a 2013 interview with chief manga editor Fumio ‘Osabu’ Osano and Sailor Moon’s voice actress Kotono Mitsuishi1  as they discuss how this transition happened along with some of their favorite memories from years gone by!

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How Did Idol Culture Contribute to Sailor Moon’s Success?

Did someone say 'idol'?

Did someone say ‘idol’?

While many would associate Japan’s fascination with idol groups with the meteoric rise to popularity of AKB48 and the many other groups, anime, and games that have spun off from the concept since then, Japan’s fixation on love for school-aged sweethearts actually goes back several decades.

But what does that have to do with our favorite Sailor-suited guardians of justice?

Well, as it turns out, idol culture played a pretty role in engaging fans and keeping them hooked. Today we’re going to take a look at the idols that created Sailor Moon as well as the idols the series in turn created!

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How Did Miyuu Sawai Feel About Playing PGSM’s Sailor Moon?

Pretty Guardian Sailor Moon cast at the July 31, 2003 announcement

Pretty Guardian Sailor Moon cast at the July 31, 2003 show announcement

Ah… Pretty Guardian Sailor Moon, the oft-overlooked cult classic of the Sailor Moon franchise– a status that’s certainly not helped by the fact that Toei does its best to never talk about the series.

While I’ve already spoken at length about where the talented actresses behind PGSM have gone after the series ended, that’s only half the story. What I’d love to know — and what we’re going to talk about today — is how these young starlets found themselves in these roles in the first place, and how it felt to be able to play their own favorite childhood heroes on the small screen week after week.

Today we’re going to begin our look back with an interview with Miyuu Sawai, PGSM‘s titular Sailor Moon and beloved crybaby, Usagi Tsukino. If you ever wanted to know more about how she felt about playing her role, what filming was like, and how she got along with the rest of the cast, then this article’s for you!

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How Was Sailor Moon Initially Marketed to Audiences?

Gee, I wonder what this show's about?

Gee, I wonder what this show’s about?

Quick! Name another anime besides Sailor Moon that began airing in 1992!

Pretty tough, huh? Well, that’s probably because out of the forty anime series to debut in 1992, only six of them lasted more than a year — many surviving only a few months.1

While we all know Sailor Moon today as a global phenomenon, it’s easy to forget that the series was by no means a guaranteed hit. In fact, many of the parties involved in the series’ creation were so caught off guard by its success that they didn’t even have products lined up to capitalize on it!

So how did Ms. Takeuchi and co. manage to draw so many fans to Sailor Moon? And, possibly even more importantly, how did the critics react to the series?

Today we’re going to travel back to late 1991 to see what the manga/anime landscape looked like through the eyes of a budding shojo fan. Spoiler: even before the series aired, people were making fun of Tuxedo Mask’s name!

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Sailor Moon Fandom Survey Results

State of the Sailor Moon Fandom: 2020 Edition

State of the Sailor Moon Fandom: 2020 Edition

After having spent the past 23+ years as a semi-active member of the community, I like to think I have a fairly good finger on the pulse of the Sailor Moon fandom. But as we’ve learned countless times in the past, “gut instinct” tends to fall short of the actual facts.

To commemorate Tuxedo Unmasked‘s fifth anniversary,1 I figured now was as good a time as ever to poll the fans about their favorite characters, seasons, and version of the Sailor Moon franchise! 1,299 responses later and I think we’re in a place to start identifying some interesting trends.

If you’ve ever wondered who the most popular Senshi is in the English speaking world, how unloved Mamoru is, and how many people still prefer Scouts over Guardians, you’ve come to the right place! Today we’re going to dive deep into the fans that have kept Sailor Moon alive even when the franchise lay dormant.

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Why Was the Sailor Moon SuperS Anime So Different From the Manga?

Sailor Moon SuperS: What Went Wrong?

Sailor Moon SuperS: What Went Wrong?

In all my years of writing about Sailor Moon, I’ve found that Sailor Moon SuperS seems to be the odd duck of the series. Some fans swear by it as peak Sailor Moon while others recommend skipping it entirely.1 And yet I hear none of these complaints levied against the manga. In fact, it’s generally well-loved among fans — which I suppose bodes well for the upcoming movies!

The reason for all this, of course, is due to the peculiar decision to take an extreme departure from Ms. Takeuchi’s storyline and try new things with the anime.

But that’s not good enough for me. I want… nay, need answers! Why did the anime production staff decide to deviate from the manga story? Why did they cut so many characters? And why did the story take such a comical turn?

Today we’re going to take a look into what the anime staff were thinking and the reasoning behind their changes. Sit back, grab a coffee, and read on — things are about to get Super!

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Naoko to a T: An Analysis of Sailor Moon’s Creator’s Unique Signature

A sketch penned and signed by Naoko Takeuchi

A sketch penned and signed by Naoko Takeuchi

Naoko Takeuchi: a name — for readers of this blog at least — synonymous with love, justice, and unparalleled stories.

But have you ever taken the time to actually look at her name? At the way she composes the individual letters and expresses herself through them?

I know I never had. At least not until a few days ago, when I found myself faced with the challenge of trying to determine if a manga purportedly signed by the legendary author herself was legitimate or not. And from there I fell down the rabbit hole1 of analyzing every aspect of her signature.

If you’re as interested in learning everything there is to know about Naoko Takeuchi as I am, stick around! We’ve got a lot to talk about today, as well as some tips and tricks to make sure you don’t end up buying a counterfeit signature someday!

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