Was There an Actual Crown Game Center?

Crown Game Center – Real or Legend?

Crown Game Center – Real or Legend?

Anyone who has been around the internet long enough to have been bombarded with clickbait headlines on Twitter, Facebook, and even major new sides on a daily basis is probably familiar with so-called Betteridge’s law of headlines,1 which states:

Any headline that ends in a question mark can be answered by the word no.

Fortunately (or unfortunately) for me, here we address nothing but questions with answers that are rarely – if ever – as simple as a yes or no answer. On one hand, it’d be nice to quickly confirm or dismiss some of these questions, but that’d kill much of the entertainment and learning value for you, the reader, and the excitement and research value for me, the writer. I guess what I’m trying to say here is that, as usual, the answer to this question is: “it’s complicated.”

Within the Azabu Juban Shotengai (麻布十番商店街; Azabu Juban Shopping District),2 right around the time that Ms. Takeuchi was putting together the world of Codename: Sailor V (and later Sailor Moon), there actually was an entertainment center called “Crown.”

From Left to Right: Pachinko Crown, Crown Game Center, and McDonalds

From Left to Right: Pachinko Crown, Crown Game Center, and McDonalds

The small caveat here is that though the Crown was a game center (i.e., an arcade as we’d know it in the west) in the manga run by a friendly university student, it was actually an incredibly noisy pachinko gambling den that kids were forbidden from entering in real life, known as Pachinko Crown. The business has since shut down and has been converted into a McDonalds, but the design of the building is still noticeable to Sailor Moon fans.

The Crown as it Appeared in 1993

The Crown as it Appeared in 1993

Unfortunately, it seems that the anime didn’t take much of an effort to use the design of the original Crown, but it is nice to see that it was at least something of a festive landmark in the Azabu Juban area. According to a notice posted on the door (which was thankfully preserved online),3 Pachinko Crown closed for business on January 4, 2001.

While on the topic of the Crown shops (which, according to the Sailor Moon lore, was run by Motoki’s family, which explains why both he and his sister worked there despite being students), there is one more interesting thing to share: it seems that the Crown Fruit Parlor was also a real place, though it’s unclear if the businesses were related in real life like they were in the manga/anime. They both are named “Crown,” though, so it’s not too hard to imagine that there may have been a connection in the real world too.

Crown Musk Melon and Crown Fruits Parlor

Crown Musk Melon and Crown Fruits Parlor

The shop with the Crown Musk Melon sign is actually a fruit shop (which doesn’t seem to have an attached cafe) named Marumiya that appears to still be in business.4

So there you have it! For what seemed like a couple of random shops that appeared throughout the Sailor Moon anime and manga (and, in the case of the anime and Central Control, was actually an integral part of the series!), it turns out that there actually was some truth behind the locations and their designs. I’d love to know more about what drew Ms. Takeuchi to these places, if perhaps she used to buy groceries at the fruit shop or used to commute along these roads, but I suppose that sort of history is for now at least lost to time. All the same, though, it’s a great feeling to be able to see my favorite places in the anime actually appear in real life!

Where Did the Inspiration for Usagi’s Hairstyle Come From?

Getting to the Root of the Problem

Getting to the Root of the Problem

One of the most identifiable of Usagi’s character traits – if not the most identifiable – is her signature hair style. It’s what earned her Mamoru’s teasing nickname お団子頭 (odango atama; or “meatball head” in the DiC dub) and led to multiple important elements in the series, from her hair decorations to ChibiUsa’s rabbit-inspired modified hairstyle. But what was the inspiration behind giving her that hairstyle in the first place and was there any other precedent for it before Usagi came into the picture? There’s surprisingly more to it than you’d imagine!

Before we get started, we need to break down the elements of Usagi’s hair into its two main components, which are often mistaken as one related hairstyle: the odango and the twin tails. Both of these hair styles are prevalent in Japanese anime and manga (though odango not so much in real life, it’s definitely not unseen or unheard of). I’ll explain the details of both as we go, but I apologize for just throwing terminology and foreign words left and right.

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How Did the Sailor Moon Cast’s Popularity Differ in the Anime and Manga?

Same Team; Different Results

Same Team; Different Results

Though we discussed several possible reasons behind Ami’s seemingly uncontested popularity already, even after looking at all the data we were still left with quite a few questions. Namely, why is it that ChibiUsa (one of the major characters in the series and practically second-billing in the SuperS anime) didn’t even rank in any popularity polls? Or how do you explain the fact that even Usagi herself did so poorly in the polls despite appearing on practically all Sailor Moon merchandise?

In order to try to make more sense of this, I went to the Nakayoshi Annual Popularity Polls1 for the five years that Sailor Moon was serialized in the magazine. In order to normalize the data, all characters that are essentially the same person (e.g., ChibiUsa, Princess Small Lady Serenity, Sailor ChibiMoon, and Black Lady) were tallied together. For that reason, characters have been ranked against each other to show how popularity changed relatively over time.

For the anime data set, I took another look at the Animage polls and decided to forgo the monthly totals and instead look at the year-end-reviews.2 Once a year, Animage would rank the top 100 anime characters from the past year, so this gives us access to more characters (including Setsuna and ChibiUsa). Once again, characters have been ranked against each other to show relative changes.

So what does the data look like in the Sailor Moon anime now?

As you can see here, the results when taken in aggregate aren’t too different for the anime, even when viewed relatively rather than their actual ordinal ranking (for example, though Setsuna ranks tenth place in compared to the other members of the Sailor Team, she was actually 71st place – two times lower than Michiru – in the polls). One of the more interesting things you can see is just how much of an impact Sailor Moon SuperS had on taking the outer team our of the social consciousness, since they all but disappear with the exception of Haruka.

What can we learn by looking at the Nakayoshi ratings, then?

To say that I was surprised by these results would be a disservice. I was absolutely stunned at how different this worked out when compared to the results of the anime. Ami, the far-and-away leader in rankings in the anime drops down to sixth and even seventh place in the anime while ChibiUsa firmly holds second place right after Usagi. You can also see the definite impact of being kept directly involved in the Dead Moon and Sailor Stars arcs, since they not only maintained their popularity, but little Hotaru actually comes in third!

The data really speaks for itself and there isn’t much further to say here, but it is definite worth re-evaluating the commonly accepted myth that Ami is the most popular of the Sailor Team. She was (and is) definitely popular, yes, but a lot of that comes from the fact that many popularity polls at the time were done in anime magazines aimed at high school anime fans and older. What’s more, most of those fans were men (judging by the fact that the vast majority of “favorite” characters in Animage’s polls were women; this trend has reversed in recent years).

The most important thing to remember, though, is that there’s no such thing as a “wrong” answer when it comes to favorite characters. Who appeals to you is what’s most important, of course. But we definitely can learn a thing or two about the two very different audiences of Sailor Moon back in the early- to mid-90s!

Why Was Ami the Most Popular of the Sailor Soldiers?

Ami – A Political Powerhouse

Ami – A Political Powerhouse

One of the enduring mysteries of the Sailor Moon franchise is that of the perplexing popularity of Ami – the shy, bookish brains of the Sailor Team – especially among fans in the West. I’m sure it’s no mystery at all to those who count themselves among her fans, of course, but from a purely objective perspective, it seems a bit strange that the soft-spoken, brainy character (who didn’t even have a particularly abnormal amount of episodes even devoted to her, mind you) would end up constantly ranking at the tops of Japanese polls. So how is it that Ami came to be the most popular of the inners, and what does it tell us about Japanese fans of Sailor Moon as a group?

Before testing any theory, though, it’s important to first see if there’s any truth to your hypothesis. So we should first ask: is Ami actually popular? And how do we know?

In order to answer this question, I dug through the archives of the Japanese anime magazine, Animage,1 and tallied up their monthly “favorite character” rankings, which allows all of their readers to vote for their favorite anime characters and tallies them up. Since the anime runs on a schedule of March to February and the magazine ships early, I’ll be comparing seasons from June through May for the magazine results. They’re actually pretty surprising! [Note: Popularity counts from 1 down to ~20, so 1 is the highest.]

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What is the Story Behind ChibiUsa / Small Lady’s Name?

An Unreadable Poker Face

An Unreadable Poker Face

What’s in a name? That’s a question we’ve asked many times already, but it’s always worth taking another look at the characters we love just a little bit closer and see if there’s something more to find out about them in something as simple as what we call them. If you want to talk about name mysteries, ChibiUsa definitely has a lot to offer to the conversations — she has a pretty long name after all! Her official name is Usagi Small Lady Serenity,1 though she’s typically referred to as ChibiUsa (Sailor Pluto, however, typically prefers Small Lady in the Black Moon Family arc) in order to avoid confusion with Usagi. So where does the Small Lady name come from?

Though Naoko has never officially remarked on this in detail, we can make some interesting inferences from what we know about language use in manga.

She's not 'chibi,' and don't forget it!

She’s not ‘chibi,’ and don’t forget it!

What’s interesting about the Small Lady name is that it’s already written either in roman characters as “S L” or written out in the Japanese phonetic alphabet, katakana, which is used for foreign words and sound effects.2 Though at first glance, this may imply that there’s no deeper meaning to be had, but that leads us into an interesting use of language in manga: very often, authors will intentionally apply kanji to Western words (to give them context) or will read a kanji with a Western word. One of the more famous examples is the first appearance of Super Saiyans in the Dragon Ball manga. What we all know of as Super Saiyan can be written in Japanese as either スーパーサイヤ人 (su-pa-saiyajin) or as 超サイヤ人 (su-pa-saiyajin),3 though it’s interesting to note that 超 should be read as chou and cannot be read as “super.”4

So why all this talk about Dragon Ball? Well, it was an anime and manga contemporary to Sailor Moon so we know that the phenomenon was already common at the time and gives credence to the idea that there might be some deeper meaning to the Small Lady name. Fortunately for us, the options are pretty limited, but the most likely choice for a kanji reading for Small Lady is: 少女 (shoujo; lit. small lady / maiden)5 If that sounds familiar to you, well, it should: these are the very same characters used in the title of the series: 美少女戦士セーラームーン (bishoujo senshi se-ra-mu-n; Pretty Soldier Sailor Moon). An alternative literal kanji choice would also be 乙女 (otome; lit. small lady / maiden). You would probably recognize this word as the ending theme to the Sailor Moon R anime: 乙女のポリシー (otome no porishi-; Maiden’s Policy).6 More likely than not, the Small Lady name is in reference to the very term her mother, Usagi, used to refer to herself as a sailor-suited soldier of justice.

Usagi Small Lady Serenity

Usagi Small Lady Serenity

The story with ChibiUsa’s name is interesting in general due to the Serenity name connecting her to her mother and even down the line to her grandmother. Even more interesting is that she doesn’t seem to be given a last name (neither Tsukino nor Chiba), which implies that the people of Crystal Tokyo don’t use last names. It may be a small detail, but I’m glad to see that Usagi maintained her independence, even through marriage!

What is the Connection Between Sailor Moon and Pop-Tarts?

The Power of Strawberry Pop-Tarts

The Power of Strawberry Pop-Tarts

For anyone who’s been involved in the Sailor Moon fandom for an extended period of time, this is a story that’s probably familiar to you already. But occasionally, I like to take a look back at the evolution of the Sailor Moon fandom and see where we as Sailor Moon fans have come from and how the community has changed over the years. But let’s talk a bit about the bizarre connection between Sailor Moon and Pop-Tarts!

Back in the late 1990s, there was a group/website known as Save Our Sailors (hereinafter, SOS)1 which was dedicated to campaigning to finish the Sailor Moon dub. The original dub done by DiC only went halfway through Sailor Moon R and ultimately left English-speaking fans with no way to see how things with the Black Moon Family turned out, shy of importing fan-subbed copies. For reasons which are unclear, the members of SOS had determined that the reason why Sailor Moon was dropped in North America was due to a lack of sponsors and, further, that Kellogg’s would be a great potential sponsor for the show.

How they reached that conclusion and that having a “procott” (basically, the opposite of a boycott where everyone buys a certain product on a certain day) was, to put it gently, unscientific at best, but there was definitely heart behind their ideas! According to the members of the SOS Team:2

During the Summer (after we found out that the show was going to be dropped), we started to write down every commercial on the show.

When we finished the list we took off those things which we all couldn’t buy.

[…]

The products shown at the top are the ones our members got to vote for. These products had the most commercials. We thought whoever put on the most commercials deserved to be nominated!

So begins the epic story of the Great Strawberry Pop-Tart Procott to Save Sailor Moon (hereinafter, the GSP-TPSSM). I’m ashamed to say that unfortunately I didn’t take part in it since I didn’t even know Sailor Moon existed back on December 14, 1996, though I doubt my paltry several dollars would have helped much. As we all know with our 20/20 hindsight, not only did the GSP-TPSSM fail, but it was ultimately General Mills – Kellogg’s main competitor – that wound up sponsoring bringing Sailor Moon back to the airwaves (even if only in syndication and with no new episodes).3

And there you have it! The bizarre tale of how a group of very dedicated (and well-meaning) fans managed to forever tie the Japanese anime Pretty Soldier Sailor Moon to a sugary-sweet breakfast pastry that none of my Japanese friends will ever eat.4

Only tangentially-related, but I’ll leave you with this video of Super Sailor Moon selling potato soup!

Why Did Usagi Become Queen of Crystal Tokyo at 22?

Our Future Queen

Our Future Queen

There’s one thing that’s always been bothering me about the introduction of ChibiUsa and, by extension, the introduction of the setting behind Crystal Tokyo and its monarch, Neo-Queen Serenity. I don’t mean “bother” in a bad way, of course. More like one of those niggling1 little doubts that always seems a bit off. In a series that is ostensibly about female empowerment, contains many female leaders (Queen Serenity, Queen Beryl, Queen Metalia, Neo-Queen Serenity, Sailor Galaxia… I could go on), and stars a main character that is infinitely more powerful than her romantic interest and male counterpart, why did Ms. Takeuchi decide to have Usagi give birth to ChibiUsa and assume the throne as Neo-Queen Serenity at the age of 22?

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