Why Do the Girls in Sailor Moon Have Marks On Their Cheeks?

I won't lie -- this picture kinda scared me

I won’t lie — this picture kinda scared me

Though this design quirk isn’t strictly limited to the Sailor Moon series, I’m a sucker for taking an in-depth look at pretty much all things related to Japanese anime and manga. Since the phenomenon of female characters being depicted with vertical lines on their cheeks also appears quite often in the Sailor Moon series, I’m willing to call this one as “close enough” to make it a valid question to answer.

So why exactly are the Sailor Soldiers and other female characters’ shown with lines on their cheeks? Is it just a way of animating characters that somehow got embedded in Japanese culture? Is it supposed to signify anything about the character, or somehow convey something to the viewer? Or maybe a mixture of the two?

If any of these questions have ever crossed your mind, you happen to be in luck, because today we’re going to put those to rest. And if they haven’t, well hey… it never hurts to learn something new, right? Stick around, we’re going to talk about some anime trivia!

Tenchi Muyo's Sasami getting in on the action

Tenchi Muyo’s Sasami getting in on the action

For those of you reading this who are fans of anime in general (which, to be frank, is probably most of you), you’re probably quite familiar with the vast array of cheek decorations you’re likely to encounter in the Japanimation1 industry.

Whether we’re talking about swirls a la Tensai Bakabon2 or the rosy pink cheeks of Chibi Maruko-chan‘s titular Maruko-chan,3 it seems like there’s a lot going on with characters and their cheeks. Back in the 90s, the vertical lines under the eyes that we’re taking a look at today were something of an anime staple at the time — and  can probably even be found today, if you look hard enough.

In Japanese, these lines are referred to as チョンチョン (chon chon) marks,4 a word used to refer to the two lines of a double quotation mark (“) or the 濁点 (dakuten; voicing mark) (゛) mark used in Japanese kana.5 While it isn’t necessarily important to know what Japanese anime fans refer to these marks as, it does give us a helping hand on what to search for in pursuit of our answer.

Now that we know what they’re called, why did animators put them there?

Usagi may not care about the answer, but I do!

Usagi may not care about the answer, but I do!

The best answer that I’ve been able to find is that the lines are used to show the viewer that the characters are young, and to convey a sense of youth — not quite the “rosy cheeks” used to depict young children, but that odd middle ground between adolescence and adulthood.6

While the childlike pinkness has faded away, there’s still a subtle hue to these young girls’ cheeks that you generally don’t see in adults. I imagine the reason for using lines as opposed to a subtle shade of pink is also a practical one: back in the days when anime was produced by painting in animation cels by hand, it would be quite a hassle to get that subtle shade of pink into each and every one. If a few lines get that message across just as well, there’s no reason to go the hard route!

Another important point that this conveys is that the relevant characters — the Sailor Soldiers, in our case — are also not wearing makeup.

“Wait…,” I can hear you say, struggling for words to call me out on my blatant assertion. “You mean to say that Sailor Moon doesn’t actually wear makeup, despite that she yells out those very words to transform??”

And yes, my dedicated-if-confrontational reader,7 that is exactly what I mean to say. Though the concept of makeup is an incredibly important part of the idea behind Sailor Moon, at least in the very beginning of the series it appears that Sailor Moon isn’t actually wearing any herself.

You know he's about to say something really harsh now

You know he’s about to say something really harsh now

Kunzite even backs this up in the anime when he calls the girls:8


Just little brats, without even a hint of makeup. (roughly translated)

Though this is by no means flawless, definitive proof, I’m sure that Kunzite would at least be able to come up with a more impressive insult about the quality of their makeup skills if they were wearing makeup. You have to give him that much credit. Also, I think the transformation sequences seem to support the fact that the Sailor Soldiers don’t really change much in terms of makeup other than lipstick later on.

Don't forget Minako!

Don’t forget Minako!

In short, the lines that appear on their cheeks are used to express youthfulness to the viewer, which is why you’ll rarely see these lines appear on older women (though of course there are exceptions to every rule). Whatever the reason for why they decided to do it that way, I think it was definitely a design element that happened to be popular among animators back in the 90s.

You can see a similar phenomenon of animation fads with the “glossy” style hair that caught light at all sorts of absurd angles in the early- to mid-2000s, and then more recently the trend in anime of adding pink hues to the cheeks of most female characters.

As a final closing note, this was a question that came to me via Twitter. I’m always open to questions, article proposals, or anything at all, so if there’s something in the Sailor Moon universe you’d like to know more about, I’d love to hear about it!

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  1. I can’t stand that word…
  2.  See Tensai Bakabon (Wikipedia)
  3.  See Chibi Maruko-chan (Wikipedia)
  4. See Definition 3 of ちょんちょん
  5.  See Dakuten and Handakuten (Wikipedia)
  6.  See p. 137 of セーラームーンの秘密
  7. Yes, I love this writing device and no one can make me stop using it.
  8.  See episode 44 of the 90s anime.

6 thoughts on “Why Do the Girls in Sailor Moon Have Marks On Their Cheeks?

    • That’s why I originally stopped writing this article 2 years ago until someone asked.

      As for why Haruna and Ikuko have the marks too? I mean, frankly Haruna still isn’t that old — should be in her 20s. So odd, but still not totally out. She’s also depicted as pretty childish.

      But otherwise, I’d just consider them “exceptions to the rule.”

  1. May I ask a question?

    What is your idea about sailor retirement? O.k., the silver crystal slows down aging, but even that means Mercury and Co. will be Grandma Mercury one day and die. Or will they stay young till you switch off the life switch? And then? Will they do a Dalai Lama type of rebirth thingie? Or do they a emperor thingie and kind of give their power to a next generation as Chibi Moon may imply?

    Any thoughts would be highly interesting.

  2. Thank you for this article! As and artist I’m always interested in visual aspects of the series (although I’ve never drawn in “anime style”). I thought those marks have something to do with animes being ecranizations of mangas and mangas are black and white and to show blushing you have to crosshatch. And somehow it translated into animation.
    And I wasn’t right at all. 🙂 I also thought that this trend is older than 90s. So thank you for teaching me something new. 🙂

  3. This is one of the things that snuck into my “”art style” and I use them often. It makes the characters look cuter. That´s the main point for me.
    One of the… most apparent things that I noticed in manga is that (at least in Infinity Arc) Sailor Saturn is drawn without them. (Hotaru has them, though. Even the rest of the Outers do, from time to time.) She is dangerous; there is no cuteness in this form, at least it´s not to be emphasized, so the “cutie marks” are left out.

  4. They are teenagers.
    Blackheads are black. Teenagers get blackheads.
    Makeup covers blackheads.
    They are not wearing makeup…
    Therefore the marks are blackheads! XD

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