Was Sailor Moon’s Moon Stick Created Just to Sell Toys?

Doesn't this make you want to buy one??

Doesn’t this make you want to buy one??

The story, at least according to Moonie lore,1 is that Sailor Moon’s licensed toys weren’t meeting Bandai’s sales targets. As one of the series’ major sponsors, they put the screws to politely asked Ms. Takeuchi to create something a little more toyetic to boost their profit margins, to which she responded with the beloved-yet-awkwardly-named Moon Stick.

Though a tad scandalous, it all sounds pretty par for the course when money-making enterprises are involved. What’s the problem?

Well, like many of theĀ Sailor Moon facts we take for granted, the story isn’t quite as cut and dry as we’ve been led to believe. So today we’re going to travel down the rabbit hole2 and see whether Sailor Moon’s most iconic wand was really a money grab in disguise!

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