One of the enduring mysteries of the Sailor Moon franchise is that of the perplexing popularity of Ami – the shy, bookish brains of the Sailor Team – especially among fans in the West. I’m sure it’s no mystery at all to those who count themselves among her fans, of course, but from a purely objective perspective, it seems a bit strange that the soft-spoken, brainy character (who didn’t even have a particularly abnormal amount of episodes even devoted to her, mind you) would end up constantly ranking at the tops of Japanese polls. So how is it that Ami came to be the most popular of the inners, and what does it tell us about Japanese fans of Sailor Moon as a group?
Before testing any theory, though, it’s important to first see if there’s any truth to your hypothesis. So we should first ask: is Ami actually popular? And how do we know?
In order to answer this question, I dug through the archives of the Japanese anime magazine, Animage,1 and tallied up their monthly “favorite character” rankings, which allows all of their readers to vote for their favorite anime characters and tallies them up. Since the anime runs on a schedule of March to February and the magazine ships early, I’ll be comparing seasons from June through May for the magazine results. They’re actually pretty surprising! [Note: Popularity counts from 1 down to ~20, so 1 is the highest.]