How Uncommon Are the Names of the Sailor Moon Characters?

The Sailor Team like to think they have pretty normal names...

The Sailor Team like to think they have pretty normal names…

We’ve discussed on several occasions the difficulties involved in localization, particularly when it comes to names, but we haven’t often discussed the names of the main characters themselves (with some exceptions), and how uncommon or strange they may seem. In fact, when the Sailor Moon manga was first being localized into English by Mixxzine1 (before being moved to Smile2 and then serialized by Tokyopop)3 – one of the first magazines for localized manga to be widely distributed in the U.S. – there was a lot of debate among fans over how Usagi’s name was localized.

While many fans either preferred the name Serenaas used in DiC’s localization of the anime, many other fans expressed an affinity for the Japanese original name. Mixx’s choice to translate Usagi’s name literally as Bunny was divisive to say the least. On one side of the argument, you could say that this is how Japanese readers interpreted the name—as a word found in the dictionary. On the other, one could argue that just like Dick Dastardly4 and many other children’s cartoons in the West, the name is simply an extra to give you further insight into the character.

Since there’s no “correct” solution to this issue of nuance in Japanese being lost in localization, I think it’s worth taking a look at this issue from another direction: just how made up are the names of the Sailor Moon cast, and are they really as obscure and fictional as we’ve all been led to believe? How many people can there actually be who are named “… of the moon,” anyway?

Neo Queen Princess Usagi Serena Bunny Serenity Tsukino

Neo Queen Princess Usagi Serena Bunny Serenity Tsukino

There are at least 251 households named Tsukino.

According to this index5 of 19,661,494 Japanese phone book listings, at least. Another site, which uses both phone records and and government census data,6 says that there are approximately 1,500 people with the last name Tsukino, making it the 6,402nd most popular last name in Japan. The site also provides an interesting look into the origin of the last name:

現鹿児島県東部である大隅国曽於郡月野が起源(ルーツ)である。近年、鹿児島県に多数みられる。 「野」は自然のままの広い地を表す。

The origin of the name is the village of Tsukino in the Soo district of Oosumi province in what is now the eastern part of present-day Kagoshima prefecture. There are many with the name found in Kagoshima prefecture. The character for “no” (野) means a wide-open natural space.

That’s right, if you were to go to Soo county in Kagoshima,7 you could very well meet someone named Tsukino. So in terms of realism, how do the rest of the characters fare?

Name No. Households Ranking Most Common In
Tsukino 251~1,500 6,402 Kagoshima
Mizuno 26,216~175,000 105 Aichi
Hino 4~20 64,633 Oita
Kino 1,284~8,700 1,811 Shizuoka
Aino 21~140 26,233 Hokkaido
Chiba 34~230 19,895 Yamagata
Tenoh 13~80 36,041 Hiroshima
Kaioh 0 NA NA
Tomoe 0 NA NA
Meioh 0 NA NA
Osaka 172~1,200 7,346 Osaka

I guess it shouldn’t be all that surprising that Mizuno would be that common of a last name (almost breaking into the top 100!) considering that there’s the Mizuno Corporation,8 a popular brand of sports equipment. More than anything else, though, I was surprised to see that nearly all of the last names of the main cast (with the exception of Michiru, Hotaru, and Setsuna) actually exist in the real world. Even Ms. Naru Osaka, who I always figured was a pure parody name, actually has some real-world relatives in the – big surprise! – Osaka region of Japan.

The Lovely Ms. Osaka

The Lovely Ms. Osaka

So there you have it! Though obviously Ms. Takeuchi picked the character names in order to match them with their representative planets as well as their chosen element and, to be honest, it may simply be a pure coincidence that any of these are real-world names at all, I for one am glad to see that there is at least one more touch of reality in the world of Sailor Moon.

And for anyone who’s curious – no, there’s no one in Japan that I could find named Usagi. Too bad!

Did the Sailor Moon Anime Make Haruka More Masculine?

Sailor Uranus – A Sailor Soldier Not Restricted by Gender

Sailor Uranus – A Sailor Soldier Not Restricted by Gender

I generally try to avoid topics that require an understanding of Japanese to begin with, since it’s much less fun for those involved and has a very “inside baseball”1 feel to it if you’re trying to follow along with a bunch of different terminology. Of course, it can be very interesting sometimes and since we’re talking about a series which has undergone many incarnations in being brought to the Western world, it definitely is worth discussing sometimes. The case of Haruka, and how her gender and sexuality is conveyed in the anime and manga, is certainly one of those issues worth a closer look.

Haruka needs to relax sometimes

Haruka needs to relax sometimes

Japanese, as I’m sure many of you are aware, has a lot of personal pronouns.2 In fact, if you take a look on the Japanese Wikipedia page,3 you’ll find that they list fifty-one different ways to say “I” or “me.” This leads to an interesting problem in translation, since in Japanese these all express information on the way that the speaker views both themselves and their relationship with the listener while there’s no other choice than to translate them all as “I” when putting it into English.4 While most anime fans have undoubtedly heard of the common terms like watashiatashiboku, and ore, there are many others like honshoku (本職; used in business correspondence, often by government officials) and wagahai (我が輩; used by kingly sorts and despots, like King Koopa from Super Mario and well known in the title of “I Am a Cat” by Natsume Soseki5) which, though slightly less common, are just as important to Japanese culture and communication.

So when it comes to Haruka, it’s obviously a great point of interest how she refers to herself, since it expresses a part of her character that doesn’t really come across in English. While researching this, though, I came across an interesting issue: the anime and the manga treat Haruka’s use of personal pronouns differently… and in a pretty peculiar way.

The Unstoppable Sailor Duo

The Unstoppable Sailor Duo

How does the anime treat it? Well, irrespective of whether she is Sailor Uranus or Haruka (and both before and after Usagi discovers Haruka is female), she refers to herself using the pronoun boku, which is typically reserved for males but is not seen as completely verboten when used by younger girls and up through university. Where things get interesting, though, is in the manga. Ms. Takeuchi did not stick to just one personal pronoun for the character, but actually uses two – atashi and ore, which are seen as explicitly feminine and masculine, respectively. So when appearing as Haruka, she identifies herself more as a masculine and strong personality while taking on more of a feminine touch (on the same level as the way Ami refers to herself!) when in the form of Sailor Uranus.

To be honest, I’m rather disappointed that the anime did away with this for a simple across-the-board use of boku rather than going through the effort of trying to show Haruka as more of a fluid character, transcending above the simple male/female gender choice, as Ms. Takeuchi hinted at in the manga by switching between two extremes.

Ultimately, this is all a relatively minor issue, but it’s unfortunately one that’s lost in translation since there really aren’t any direct ways to address it in English other than changing the rest of the character’s speech patterns. I’d love to hear about how other translations dealt with it, though. Especially ones which do have gendered pronouns!

How Are the Three Talismans Connected to the Japanese Emperor?

The Three Talismans

The Three Talismans

Due to the very nature of the names of the planets and their connections to astrology, it’s fairly obvious why Ms. Takeuchi and the directors of the Sailor Moon anime used a lot of Greco-Roman mythology in the creation of the characters and universe. That’s why it comes as a bit of surprise that suddenly they would take a turn to an interesting mix of Christian, in the form of the Holy Grail,1 and Japanese, in the form of the three talismans, when creating the story behind the Death Busters story arc. Though the story of the Holy Grail is pretty well known in the west (indeed, there’s even a popular comedy2 written about it), the story behind the three talismans is much less well known. So what exactly are they, and how do they tie into the story?

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Could Haruka Actually Be a Race Car Driver?

Not just a Sailor Soldier, but a championship race car driver too!

Not just a Sailor Soldier, but a championship race car driver too!

Ah, yes… one of those questions that’s been haunting Sailor Moon fans for years: if Haruka and Michiru are high school students, how is it that Haruka is able to drive a car? Upon their first appearance in the manga,1 they are supposed to be first-year high school students, which would put them both at 16 years old.

Considering the legal driving age in Japan is, and has always been, 18 years old,2 it’s a bit of a mystery as to how Haruka gets around this issue and is seen driving around the city. So how do you explain this?

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How Did the Sailor Moon Cast’s Popularity Differ in the Anime and Manga?

Same Team; Different Results

Same Team; Different Results

Though we discussed several possible reasons behind Ami’s seemingly uncontested popularity already, even after looking at all the data we were still left with quite a few questions. Namely, why is it that ChibiUsa (one of the major characters in the series and practically second-billing in the SuperS anime) didn’t even rank in any popularity polls? Or how do you explain the fact that even Usagi herself did so poorly in the polls despite appearing on practically all Sailor Moon merchandise?

In order to try to make more sense of this, I went to the Nakayoshi Annual Popularity Polls1 for the five years that Sailor Moon was serialized in the magazine. In order to normalize the data, all characters that are essentially the same person (e.g., ChibiUsa, Princess Small Lady Serenity, Sailor ChibiMoon, and Black Lady) were tallied together. For that reason, characters have been ranked against each other to show how popularity changed relatively over time.

For the anime data set, I took another look at the Animage polls and decided to forgo the monthly totals and instead look at the year-end-reviews.2 Once a year, Animage would rank the top 100 anime characters from the past year, so this gives us access to more characters (including Setsuna and ChibiUsa). Once again, characters have been ranked against each other to show relative changes.

So what does the data look like in the Sailor Moon anime now?

As you can see here, the results when taken in aggregate aren’t too different for the anime, even when viewed relatively rather than their actual ordinal ranking (for example, though Setsuna ranks tenth place in compared to the other members of the Sailor Team, she was actually 71st place – two times lower than Michiru – in the polls). One of the more interesting things you can see is just how much of an impact Sailor Moon SuperS had on taking the outer team our of the social consciousness, since they all but disappear with the exception of Haruka.

What can we learn by looking at the Nakayoshi ratings, then?

To say that I was surprised by these results would be a disservice. I was absolutely stunned at how different this worked out when compared to the results of the anime. Ami, the far-and-away leader in rankings in the anime drops down to sixth and even seventh place in the anime while ChibiUsa firmly holds second place right after Usagi. You can also see the definite impact of being kept directly involved in the Dead Moon and Sailor Stars arcs, since they not only maintained their popularity, but little Hotaru actually comes in third!

The data really speaks for itself and there isn’t much further to say here, but it is definite worth re-evaluating the commonly accepted myth that Ami is the most popular of the Sailor Team. She was (and is) definitely popular, yes, but a lot of that comes from the fact that many popularity polls at the time were done in anime magazines aimed at high school anime fans and older. What’s more, most of those fans were men (judging by the fact that the vast majority of “favorite” characters in Animage’s polls were women; this trend has reversed in recent years).

The most important thing to remember, though, is that there’s no such thing as a “wrong” answer when it comes to favorite characters. Who appeals to you is what’s most important, of course. But we definitely can learn a thing or two about the two very different audiences of Sailor Moon back in the early- to mid-90s!

Why Was Ami the Most Popular of the Sailor Soldiers?

Ami – A Political Powerhouse

Ami – A Political Powerhouse

One of the enduring mysteries of the Sailor Moon franchise is that of the perplexing popularity of Ami – the shy, bookish brains of the Sailor Team – especially among fans in the West. I’m sure it’s no mystery at all to those who count themselves among her fans, of course, but from a purely objective perspective, it seems a bit strange that the soft-spoken, brainy character (who didn’t even have a particularly abnormal amount of episodes even devoted to her, mind you) would end up constantly ranking at the tops of Japanese polls. So how is it that Ami came to be the most popular of the inners, and what does it tell us about Japanese fans of Sailor Moon as a group?

Before testing any theory, though, it’s important to first see if there’s any truth to your hypothesis. So we should first ask: is Ami actually popular? And how do we know?

In order to answer this question, I dug through the archives of the Japanese anime magazine, Animage,1 and tallied up their monthly “favorite character” rankings, which allows all of their readers to vote for their favorite anime characters and tallies them up. Since the anime runs on a schedule of March to February and the magazine ships early, I’ll be comparing seasons from June through May for the magazine results. They’re actually pretty surprising! [Note: Popularity counts from 1 down to ~20, so 1 is the highest.]

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