How Much Money Does Toei Animation Make From Sailor Moon?

Usagi the Accountant to the rescue!

Usagi the Accountant to the rescue!

We all know that Sailor Moon was — and is — an economic powerhouse, and that plastering the cast’s likenesses on a product is basically a license to print money. But with all the talk going on nowadays about the sharp increase in anime production costs, and the suspiciously missing-in-action Sailor Moon Crystal: Dream movies, I think it’s about time we address the pink rabbit in the room:

Just how much money is Toei Animation making off of Sailor Moon, anyway?

I hope you brought a snack, because we’re going to talk about a bunch of really big numbers!

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This Week in Sailor Moon (February 18-24, 2018)

Time for some Sailor Moon news!

Time for some Sailor Moon news!

As you may or may not have noticed, I kinda disappeared for a little over a week while I was on vacation in the US, but I’m back now! And ready to hit the ground running. I have a few article drafts in the works and am currently doing some more background research on them.

But for now, it’s time for our weekly review of Sailor Moon news!

Spoiler: We finally get a look at what we can expect at the Universal Studios Sailor Moon attraction, and the Youma looks suspiciously familiar…

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Are Each of the Sailor Moon Villains More Powerful Than the Last?

Power Level: > 9,000

Power Level: > 9,000

When you consider the fact that Sailor Moon is a story of growth and progression as these young girls fight against the forces of evil, all the while navigating life’s challenges, it’s easy to see their story as Sailor Soldiers similarly — as one of one-way, linear progression.

After all, they fight and struggle against each series of enemies, only to be granted new powers and transformations each time around in order to cope with these new threats, so it makes sense that each enemy must be more powerful than the last… right?

Today we’re going to take a look at how each of the enemies stack up against each other, and whether or not the Sailor Team’s progression is really as simple as it seems. I hope you stick around!

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This Week in Sailor Moon (February 4-10, 2018)

Time for some Sailor Moon news!

Time for some Sailor Moon news!

Though I admittedly didn’t follow the Sailor Moon 20th Anniversary Project nearly as closely as I have this time around, I’m pretty surprised at how a show that’s already over a quarter of a century old still manages to pump out a constant stream of new and exciting events.

Was it this way with the 20th anniversary as well and I just don’t remember it, or are the Sailor Moon rights-holders just upping their advertising game to bring the series to every available market (… or “milk the series for all it’s financially worth,” depending on your level of pessimism)?

In either case, it’s been an interesting week, and we’ve got a lot of ground to cover! Let’s get started!

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Where Did the Sailor Animamates Get Their Names?

Not the full team, but... close enough!

Not the full team, but… close enough!

I know that I’ve brought it up (many times) in the past, but I absolutely love the fact that when Ms. Takeuchi settles on a theme, she tends to stick with it. And stick with it she did in terms of having a unifying naming pattern — gems, minerals, elements, and metals — for nearly all of the primary villains in the Sailor Moon series.

Today we’re going to take a look at some of Sailor Galaxia’s minions, the Sailor Animamates, and see where their names came from. Though some of these are probably obvious on the surface, there are actually a few surprises worth sticking around for!

Grab some shovels and hardhats, kids. We’re digging deep!

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This Week in Sailor Moon (January 28- February 3, 2018)

Time for some Sailor Moon news!

Time for some Sailor Moon news!

Well, January has come to a close, 2018 is already 1/12 over, and we’re rapidly speeding toward Valentine’s Day. More importantly, it looks like we all survived another week of work, school, life, friends, family, and more. I say that deserves a self-congratulatory pat on a back and — depending on what the weather is like where you live — a cup of hot cocoa. Aussies, you may want to swap that out for something cool and refreshing.

Join along as I take a look back over the latest Sailor Moon news. It’s been a wild ride!

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What Information Did Naoko Share With American Sailor Moon Fans?

Naoko Takeuchi at San Diego Comic-Con 1998

Naoko Takeuchi at San Diego Comic-Con 1998

I am what you could reasonably call a longtime Sailor Moon fan — a “lifer” if you will. I was there when the series was taken off the air, came back on the air, and was taken off again. Yours truly remembers when “new” episodes of Sailor Moon meant the last part of the Sailor Moon R anime that DiC never bothered to get around to dubbing.

And then there were the misguided Sailor Moon / Pop-Tarts campaigns.

Today we’re going to talk about something a little different: we’re going nearly 20 years into the past to talk about the time that Ms. Takeuchi addressed American Sailor Moon fans and answered some of our burning questions. It’s gonna get interesting, so stick around!

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